UK online casinos have now been around for a number of years, and the number of sites and of users continues to grow on an annual basis. Players have become used to accessing the sites via their desktops or laptops. However, mobile casino sites have given a new dimension to the industry and enable people to play whenever they want to and wherever they are. This section of the industry continues to grow at a substantial rate and will be a key factor in the sector over the next few years.
The global remote gaming industry is now worth $182 billion, and the mobile casino sector is a crucial element of this. As the technology surrounding it improves, the market will continue to grow at a fast pace. By the end of last year, the mobile gaming sector was worth around $21 billion, with mobile casinos contributing about $2.7 billion to this figure.
Industry analysis shows that by 2018 the number of people gambling through mobile devices could be as high as 164 million. This will become possible as more of the market opens up, and the North American sector will be a significant contributor to this growth. Mobile casinos are still fairly new to the country, and as the legislation surrounding mobile gambling is relaxed, it will enable more players to get on board.
The development of the technology behind mobile casinos will also be a factor in the growth of the market. Software developers are constantly working on their mobile apps to ensure that they’re user-friendly and to improve the features of them. This is important if they are to attract and retain customers, as with so much choice available players are quick to move on if they can’t use a casino easily. The sector is also boosted by the introduction of new hardware, such as larger screens and faster operating systems, which make online gaming quicker and more exciting.
Those casinos in the UK that want to branch out into the mobile arena need to ensure they do so correctly in order to gain the most from it. It’s not just simply about having a website and then transferring this to the mobile sector. Operators need to ensure that this is optimised correctly for mobile devices. Otherwise it can make it harder to access and users will be less likely to interact with the site and remain a customer.
Becoming a successful mobile casino site is not just a matter of transferring a successful online gaming business. Customers are constantly looking for something new and different to every other site that is available. Therefore you need to find where the gaps in the market are and fill them. Look for something that is yet to make it into the mobile sector, and create a unique and exciting way for users to play this on their smartphone and tablet devices.